In 2017, Stephanos Athanassiou, began the process of bottling one of his signature cocktails, the first 100% Cypriot ready to drink ABV cocktail.
The initial brief was that the overall image of the brand and product should bear references to the name, Blossom, and the origins of both the name and the actual origins of the product; Cyprus.
Stepping on kitsch ground was open as an option, as well as being blatant with any of the references.
A series of patterns, were created based on all the elements that comprise the label, to be used in the creation of postcards, and other material.
Graphic patterns based on the logotype were used on adhesive tape designs and wrapping paper.