It’s true that young girls suffer from a very limited gamut of leisure activities and, to put it plainly: toy options; the same way us boys suffer from a very dull range of clothes growing up (and maybe a bit later too), but that is a completely different story. 

I will refrain from delving into an analysis of today’s socio-cultural reality and theshould or shouldn’ts that are remotely pertinent to gender profiling today, mainly because I’m not entitled to do so. I will say though that this reality where I live, though being somewhat stiffer than elsewhere, reflects the worldwide consensus on the matter.

So, in a nutshell; boys are provided with a heapload of toy choices, while girls are -more or less- limited to ridiculous household utensil mockups and… well… dolls.

GoldieBlox, a toy company created by Debbie Sterling who happens to be a Stanford engineer, developed a series of interactive books and games that deviate the pink-drenched status of current girl toys. Sterling’s GoldieBlox aims to encourage young girls to pursue a more creative and constructive route in playtime through their products. 

The reason I am posting this though, (in case anyone was wondering, no I have not joined a social studies course), was their great promo video. What you see in the video was constructed almost entirely out of toys by SabrinaRavenReeseand some help from Brett Doar. Plus, the soundtrack is a new take on “Girls” by the Beastie Boys performed by 8-year-old Raven. 

The video was created at the Academy.

Update: Since the video went viral, a dispute between the Beastie Boys and GoldieBlox broke out and the latter was forced to pull the track off their campaign and re-release it in the below version.

Still frame: The Princess Machine video.