So, this is how the sound of the word "Esquire" spoken in various accents looks like. Pretty confusing huh?
This text from artist Mark Pyke's (of Universal Everything) website explains it better.
Esquire magazine selected Universal Everything alongside others such as Micheal Gondry and Porsche Design as one of their "Twelve most innovative artists and designers", to reengineer the Esquire logo for the twenty-first century. We created a series of logo based sound sculptures, grown from regional American accents.
I'll say, that british accent surely looks really slushy if you're asking me...