ALPA of Switzerland

Apparently, the Swiss know how to do everything very well, and from what it seems; custom-made cameras with the many combination options allowing the avid, and very rich, photographers to be able to shoot pictures in up to 60 Megapixels!

I bumped on this the other day in the internets and I was wondering what it'd be like carrying around a 60 MP "gun" like this, but more importantly, what sort of a scorching hole would one of these make to my pocket/bank account. 

I guess, for the time being, both of the above questions will remain unanswered, but still, one has the right to dream don't they?